Internet Marketing & IT Blog

• Does Your Company/Website Need (SEO) Search Engine Optimization

       First let’s start with what is search engine optimization. Search engine optimization also known as SEO Is the process of making your website search engine friendly and improving search engine ranking results and quality of traffic. Meaning - Getting your website to the top 10 spots on Google, Yahoo and all other major search engines for the keyword terms that will give you traffic you need to succeed online.

  Who needs search engine optimization (SEO)? Any one who owns a website and wants to increase organic traffic that is targeted by keywords searched by potential customers. Now right off the back I want to tell you that you will not see results over night. It can take anywhere from one month to three months to begin to see the great results of search engine optimization. It really depends on over two hundred factors on how you and your competitors rank.

  You want to rank better! I always tell clients there are 3 parts of the SEO practices, onsite, offsite and patience. Onsite is the process of editing your website pages to make every page search engine friendly and unique from each other. If not done correctly you can be banned from search engines for months and take even more time to get back just to where you were. Offsite SEO is the process of building back links to your site. I cant stress the amount of so called SEO experts who get their clients sandboxed by building to many links at once. SEO is the art of improve organic search engine rankings so if you start a site today and in one week you have 250 back links, Google and other search engines will think twice about how natural you have actually acquired those links. Best practice would be 5 dofollow links per day. Patience – I add patience to the blue print because its where most web masters and so called SEO experts fail. You can’t control whether the owner of that directory or site you added links to have approved and added your link to their site and second no one has control over when a search engine will scan that website page and see your link. So patience is stressed for anyone working with a SEO company.
  
  The bottom line is search engine optimization is the best option for ROI but using a mix of search engine marketing is always recommended. Make sure any SEO firm you decide to go with can provide you with examples of sites they have worked on and can prove their success.  So improve those rankings and beat your competition.
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• Internet Marketing

  Many local businesses are now turning their marketing efforts to the internet. For one good reason is that they all want targeted traffic. Meaning they want to see more return on their investment. So many local businesses are turning to pay per click campaigns like Google ad words or Yahoo sponsored search which is great but after a few months they don’t get the results they want and stop their ppc marketing or throw more money at the pay per click campaigns. Here’s why.

              Local business internet marketing campaigns are different to market than an ecommerce or nationwide site. You have to figure out who you want to advertise to and what you want them to know. Sounds very basic and easy but many get lost in the many other options that apply to pay per click advertising. Now that you have that you must do your keyword research to determine what keywords are best to push for your company. You must optimize your ads for users and not for search engines as Ad words and yahoo search engine pay per click advertising holds no SEO value. The cost of these campaigns can be very expensive, especially if not done correctly. I personally prefer to start a campaign with long tail keywords and landing pages that go anywhere but your home page. It’s straight to the point and shows the user exactly what they were searching for online.

              Internet marketing is much more than ppc campaigns. Internet marketing consist of search engine optimization, deep linking, ppc campaigns, banner ads, text links, article submissions, website directory submissions, book marking, email campaigns, social media, video sites and much more. There is no correct or incorrect way it is up to your or the Internet marketing company to determine what blueprint is best for your site.  I personally like to use a combination of every thing to get the results a business is looking for. If it is a local company I try to do all I can on sites that either discusses the geographical area or the type of business the company is offering.
  
  Measuring results is a necessity when it comes to marketing online and patience is a virtue. Most organic SEO can be measure on a three month basis. So make changes accordingly. PPC varies and it depends on the goal of the campaign. Once I feel the ppc ads are optimized to my liking I wait usually 4 weeks before making any changes unless there is a significant drop in click per impression. Most other forms of online advertising will also be a monthly measurement and every one has a different style. I like to us Google Analytics to see how affective the different avenues of ads are doing. I suggest anyone who has a website us Google Analytics as it is free and very useful. Not only will it tell you the amount of people coming to your site and breaks down what keywords are people searching that landed them to your site, what state or country they came from, and many other measurements like bounce rates and ppc effectiveness.
  
  I hope you have found this article useful and if you have any questions or need any assistance in your online ventures feel free to contact me.

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